Purpose is not enough, also ask “what for?”

Filling the entire working day doing things, being productive is not good. Not good for you nor for your team.
Create great work and working environment by taking regular daily and weekly – time out – to ask yourself not just the big why purpose question “why am I doing this?” but also the equivalently important and less mentioned one “what is the outcome?”

Increasingly purpose is at the centre of most motivational workplace drivers but less emphasis and consequently less time is dedicated to the consequences of your work, what will be different (in my and in others) when I do this (or that).

A very basic example to help visualise what these two related but different questions imply and how using them well can motivate your and your team’s desire to make magic happen.

THE WHY: The Purpose
We are here to create the best learning experience

THE WHAT FOR: What is the outcome of my work, of this team’s work?
Once we deliver on our purpose, I will have grown my understanding of learning, we will have a better knowledge of learning development as a team experience, our users will have grown their capacity and through that be able to take forward much more impactful lives, harnessing much more of their unlimited capacity … thanks to my/our work.

Beyond this very basic example, think for yourself and do enjoy those time-outs, start conversation with your team, not only about your WHY but also on your WHAT FOR.

Taking time out to exit automated work mode and giving thought and metrics to these two complementary questions will explode your team’s drive and allow them to really focus great work to achieve what will emerge as the most outcomes.

Reputation is NOT created by what you say, but by how people perceive you.

The problem with the old way of communicating to create a reputation is that you will not be creating the reputation you are looking for.

Traditionally you bought a full page article on key financial magazines, you created a great CSR media campaign, you wrote a wonderful end of year sustainability report. But the core of the brand of a company does not lie in its size, importance nor its past history, it it lies in the (true) value that it is capable of generating in others today and tomorrow. And that value is always what is perceived by others.

We might provoke it, imagine it, or wish it, but truly, others will decide the value it brings to them individually, to society in general.

That value can only be perceived when it is real. It comes not from past but from current behaviours. It comes from being reliable, consistent, authentic and coherent in both our actions (first) and communication (second).

The key element of communication is that it is not mono directional, good communication implies a constant interaction of listening first, and then talking that what is relevant to your audience (not to you).

So don’t focus on what you are communicating but in what you are conveying.
Is it relevant to your audience?
Is it providing appreciated value?
Is it reflecting the authentic self, being, soul, actual behaviours of your company?