from forced upon to inspired by

“We believe that only when an approach is inspired (read: the spirit blown into it), can it be successful and transformative. It doesn’t matter how smart the strategy is. If people do not believe it, it has no possibility of success.

All transformation starts with one person. If there is one person who believes in the values that formed the foundation of the strategy, he or she will give meaning to it by ‘living it’. If one person lives the example by taking actions based upon the common principles, new possibilities will appear … There is nothing more contagious than someone who sees and uses new possibilities. Not as an opportunist, but in the spirit of the values and the purpose. Living the values from inside out, in contrast to the values being forced upon from outside in.”

From a post by Refresh Interactions