“When so much information is readily available to anyone online, the key to innovation is not gathering more data but rather asking more questions – the ambitious, frame-changing sort that send companies down unexpected paths of inquiry.
What makes a question “beautiful”?
A beautiful question reframes an issue and forces you to look at it in a different way. It challenges assumptions and is really ambitious. Often, these questions begin with the phrase “How might we…” They have a magnetic quality that makes people want to answer them, to talk about them, to work on them. They make the imagination race.”