form Seth Godin “If you spend just a few minutes listening to a great radio station, you’ll know it’s them. They’ve worked hard to make sure that the promos they run sound unique and welcome and friendly. You’re home.”

…

“Which brings us to your personal media voice, to the way you sound and look in social media and even in your email.

Twitter strips away much of what you might be able to use to differentiate yourself (fonts and pictures, for example) but even there, a rhythm and a voice can come through if you let it.

We only catch a glimpse of you now, a fleeting glance at what you’ve created. What does it look like and sound like? Is it always you? You can create this if you choose.”