Don’t yell-sell, instead activate people who LIKE you … creating a sense of urgency

Activating people who already like you is far more productive and profitable than it is to spend time and money yelling at people who are ignoring you.

You should shift to building relationships between and among the core audience, to make products and services for your audience instead of finding an audience for your products and services, is the golden lesson that applies to just about every organization.

Create a sense of urgency for those that share your company’s worldview. In almost every non-essential situation, people are likely to choose, “later,” as their response to a pitch. Why do it now if I can do it later?

Extracted from Seth Godin’s blog entry

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: