unify around a goal not a person, ideally a higher purpose

“You cannot unify everyone’s thoughts, but you can unify everyone through a common goal.

Don’t even think that you are able to unify what everyone is thinking; it is impossible.
30% of all people will never believe you. Do not allow your colleagues and employees to work for you.
Instead, let them work for a common goal.
It is a lot easier [and safer/better] to unite the company under a common goal rather than uniting the company around a particular person.”

from an interview with Jack Ma (billionaire founder of the Chinese Ali Baba portal)

I personally see the need to find not only unifying goals, but also higher purposes, of the kind that bring not only the mind but the entire being of each individual of your team to dedicate their full set of talents to achieve them:

I push you to find unifying, higher purposes, that connect to the customers you serve and to the bottom line you need to achieve.