“When so much information is readily available to anyone online, the key to innovation is not gathering more data but rather asking more questions – the ambitious, frame-changing sort that send companies down unexpected paths of inquiry.

What makes a question “beautiful”?

A beautiful question reframes an issue and forces you to look at it in a different way. It challenges assumptions and is really ambitious. Often, these questions begin with the phrase “How might we…” They have a magnetic quality that makes people want to answer them, to talk about them, to work on them. They make the imagination race.”

from Leigh Buchanan’s article interviewing Warren  Berger on Inc.com