“Ideas that spread win. Ideas don’t have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

See the example of guacamole: in less than a generation, it went from an unknown delicacy to something commonplace: it spread partly because it’s a party food, so people discovered it when others shared it…

Seeing your business or your project as a multi-generational organism, one that you can mutate at will, is a useful way to help it grow. I’ve written about it here and here.”

Extracted from Seth Godin’s blog.